The forgotten art of an effective television commercial
Today, most British commercials are wholly uninspiring. Like this, this, this, this, this, and this. All currently running television campaigns and all dreadful. I mean for the love of God: Domin-oh-hoo-hoo. What is that? And notice the extremely light product focus in all of these commercials.
There is one Domino's commercial featuring a live hedgehog supposedly coming out of hibernation. The unappetizing critter makes no sound, but the helpfully provided closed captioning offers his thoughts: Dominos? That's it, that's the whole commercial. It is so bad that no one has added it to Youtube.
Then comes something else entirely. Created by BBH (Bartle Bogle Hegarty), led by Creative Director, Felipe Serradourada Guimaraes. Sure, it is an emotional appeal ad, but at the same time, it is entirely product focused.
Grok offers some background on the campaign.