Monday, April 10, 2023

The List

Corporations supporting gender ideology and the radical trans agenda

You cannot just not buy Bud Light or Jack Daniels.  No one at Bud Light made this most recent marketing decision, no matter what Alissa Heinerscheid might have you believe.  These decisions are simply not made at the brand level.  Rather, they are made higher up the corporate food chain.  So it is not just Bud Light, but all of the AB Inbev brands that we should boycott...er, reconsider.

Anyway, I think we should start a list:

AB InBev (Owner of Bud Light – All brands)
L'Oréal (Owner of Maybelline  All brands)
Nike (Owner of Nike women's wear – Also Converse)

Plus consider this:  Isn't it funny that AB Inbev chose to target the Bud Light customer base rather than, say for example, the Michelob Ultra customer base?  Surely the Ultra customer base would have been much more receptive to this advertising scheme.  So why did they choose Bud Light?  The only possible answer to that question is that this is not a beer marketing campaign.  It is rather a pro trans campaign (and lecture), which the company has decided is more important than this particular brand.  In other words, they decided to sacrifice the brand and its customers for what they believe to be the greater good.  Clearly they hold the Bud Light customer base in contempt, people in need of a good lecture.

In any case, how hard is it to choose a Heineken?  Or switch to Jeremy's Razors or pick up a Cadbury bar?  Jeremy has chocolate too.  All I can add is thank God Diageo sold Bombay Sapphire to Bacardi 25 years ago.  But will Bacardi be far behind?  I have never been a Bud Light drinker.  I'm not even a big beer drinker.  But on occasion when I have had a taste for a beer, I have quite often picked up Michelob Ultra.  I wonder if AB Inbev factored that into their analysis?  They are not stupid, so clearly they just don't care.

Of course, the decision makers are managers, not owners.  So hey, it's not their own money they're throwing away.  And the bulk of their owners are other institutions, also run by the management class.  So turns out, there is little or no accountability for these decisions.

Anyway back to the list, if you look at it in this comprehensive way, well that's a lot of products.  Too many to keep up with.  But I hope this list helps.  We all do what we can.
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