
Chapter Nine:
Journalists versus Bloggers
My take: Traditional journalists with their press passes, phony neutrality, and monopoly on the public narrative, showered bloggers with invective, condescension, derision, and ridicule.
Rosenberg argues that traditional journalism was not objective about the rise of blogging. They were too dismissive to be objective. He does not, however, challenge traditional journalism's self-proclaimed objectivity itself. To be fair, this is probably beyond the scope of his book. But he goes on to point out that traditional journalists often lack the time, interest, or expertise to properly report on given issues. Note this problem existed long before the internet. Bloggers just helped make it painfully obvious.
In addition to the economics of the internet, to truly understand the trouble traditional journalism faces today, one must consider the quality of the product. I would argue this starts with traditional journalism's claim to be objective. Journalism is not, and has never been, neutral. The idea of neutral journalism is, at best, delusional, and at worst, deceptive. Proclaiming neutrality and objective reporting does not make it so. Rather, it simply engenders public distrust.
As a long-time blog reader, what is refreshing about the medium is the best bloggers, on all sides of any issue, don't pretend to be neutral. Readers are invited to engage with the writers or free to seek alternative viewpoints. Traditional journalism, condescending to the end, trembles at the thought of it.
Update:
July 27, 2009
Kyle Smith reviews Say Everything in today's Wall Street Journal.